By Liisa Le
General Improvements
- Increase event attendance through targeted and diversified marketing (see Marketing section below).
- Consider event scheduling to avoid conflicts with major city events or protests.
- Maintain and expand the high level of organization and prep praised by artists and attendees.
Artist & Vendor Experience
- Work to increase public turnout, as artists wanted more visitors.
- Continue offering early setup times and keeping the strong layout flow.
- Possibly involve more artists by allowing for different display sizes (larger than 8×8).
Attendee Engagement
- Clarify in marketing that projects are suitable for adults too.
- Use signage or volunteers to guide people to different areas to ensure they don’t miss any experiences.
- Highlight and promote hands-on creative experiences more in promotions since they were a big hit.
Project-Specific Feedback
- Simplify complex activities: For example, redesign Bingo into something like Tic Tac Toe to increase accessibility.
- Balance project time demands: Shorter, quicker activities (like Shrinky Dinks) were more popular; explore more group or collaborative art options rather than time-consuming individual pieces (e.g., mosaics).
- Ensure enough space: Pollinator Palaces might have needed more space – revisit layout.
- Maintain high-impact and donation-generating stations like Butterfly Baths with ACW volunteer support.
8×8 Art Show
- Appoint a dedicated coordinator for this part of the show to improve artist outreach and logistics.
- Consider moving the show to a different location (like the Hub) to free up upstairs space for projects and possibly allow larger pieces.
- Keep the volunteer artist participation aspect to continue strong engagement. This is a must moving forward and may need to be considered as a membership requirement.
👥 Volunteer Management
- Schedule a pre-event volunteer training session to ensure all understand roles and read their schedules.
- Appoint a dedicated volunteer coordinator (not overlapping with project leadership roles).
- Keep the goodie bags and schedules – but consider digital or mobile-friendly formats as backup. Emails were sent to each individual, but text would have been more accessible
- Use volunteer engagement as an ACW membership recruitment.
Marketing & Outreach
- Increase local outreach, particularly to nearby neighbors like the Holland Neighborhood Association.
- Implement multilingual marketing, including Spanish-language flyers, signage, and day-of interpreters.
- Utilize direct marketing strategies like:
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- Mailing postcards (requires building a mailing list)
- Distributing postcards on cars or doors
- Improve signage at the venue: Hang the Flux banner and consider a permanent Flux sign on the building.
- Emphasize partnerships and visibility in local listings like Racket, and possibly explore more digital promotion avenues.
Budget & Resource Management
- Track and document coordinator hours more clearly (e.g., Layl 40 hours, Liisa about 50 with bee palace material collection and prep. Need Leo’s hrs for others).
- We had 14 Volunteers with approximately 40 hours given to the Art Garden Fling. This level of volunteerism needs to continue and was valuable to the overall success of the event.
- Evaluate costs vs. revenue (e.g., vendor fees covered venue rental and some advertising).
Consider seeking small grants or sponsorships for snacks/materials to reduce out-of-pocket expenses.